Phone: 1 (800)-655-8138
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- what types of non-personally identifiable information (“Non-Personal Information” or “Non-PI”) is collected from you when you use our Site;
- what PI of yours is collected from you through the Site, the Products, and/or Services;
- how your PI is used by Built;
- with whom the PI may be shared;
- what choices are available to you regarding collection, use and distribution of your PI;
- the kind of procedures Built employs in an effort to hinder the unauthorized access, deletion, alteration, use, or disclosure of information you provide to Built by using the Sites, the Products, and/or Services; and
- how you can correct any inaccuracies in the PI you provide to us by using the Site, the Products, and/or Services.
INFORMATION WE COLLECT
We collect two types of information from you when you use our Sites, Products, and Services. We collect PI and Non-PI which we describe below.
NON-PERSONALLY IDENTIFIABLE INFORMATION
Built gathers certain broad, Non-PI about use of the Site, our Products, and our Services, including, by way of example and without limitation, the number of unique visitors to the Site, the frequency with which you visit the Site and/or access the Products and Services, your public Internet Protocol (“IP”) address, your browser type, the referring or exit pages and URL’s related to traffic to our Site, the landing pages visited on our Site, and the pages viewed on our Site. Built looks at the data regarding use of the Site, Products, and Services in summary form rather than on an individual basis. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information. Built gathers this Non-PI data so it can learn, for example, which pages of the Site or functionalities of the applicable Products or Services are the most and least viewed by visitors and which third-party websites are referring visitors to the Site, Product, or Service, as applicable. The Non-PI data helps Built determine the extent to which visitors use certain parts of the Site, Products, and Services. In connection with these activities, Built may use the following standard technologies to collect information:
When you use our Products and Services or view content provided by Built on the Site, we automatically collect and store certain information in our server logs. This type of information includes details of how you used our Products or Services, IP address information described below, web pages that have been viewed by a visitor, date and time, domain type, device event information such as crashes, system activity, hardware, settings, browser type, browser language, the date and time of your request and referral URL.
Pixel tags, also known as beacons or clear GIFs, help Built better manage content on the Site by informing it of what content is effective. Pixel tags are tiny graphics with unique identifiers, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded invisibly on web pages.
Built collects and analyzes traffic on the Site by keeping track of the IP addresses of its visitors. An IP address is the unique numeric identifier assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet service provider, your IP address can be used to identify the computer originating a message.
When you use the our Products and Services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, global positioning systems, and other sensors that may provide Built with information about nearby devices and WiFi access points.
PERSONALLY IDENTIFIABLE INFORMATION
Certain areas of the Site and functionalities of Products and Services allow you to provide PI to Built. The PI that Built collects may include your name, phone number, e-mail address, Site username and password, log-in date, Social Security number, and any other financial information (such as your income, assets, or debts) and other personal information provided by you in connection with your use of the Site, Products, or Services (collectively, “Personal Information” or “PI”).
Built may also use your PI in other ways, such as to provide you with information about Products, Services, and offers that may be of interest to you, to seek follow-up from you about your experiences with Built, or as otherwise disclosed to you at the point of collection. You may withdraw your consent by using the “unsubscribe” link located at the bottom of such messages you receive from Built, or by contacting Built via email at email@example.com. In some instances, you may receive emails relating to your use of the Products or Services which do not have unsubscribe links. These emails are generated as an integral part of the Products or Services, and you may choose to discontinue receiving these emails by discontinuing your use of the applicable Products or Services.
By submitting PI to Built, you give Built permission to receive it, review it, edit it, store it and use it in appropriate ways and settings.
RETENTION AND STORAGE
Built will retain your PI for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of Built’s relationship with you.
HOW WE USE YOUR INFORMATION
In addition to any of the previously mentioned uses of PI and non-PI, Built may use your information collected on the Sites, Products and Services for the following purposes:
- helping to establish and verify your identity;
- activating and maintaining your account and general customer services;
- providing you with Products or Services, or carrying out the transaction(s) you have requested or authorized;
- providing you with Products and Services in connection with other products and services which you access and use through our trusted third-party integrators;
- responding to your questions, inquiries, comments, and instructions;
- improving the Site, Products, and Services by solving technical problems, calculating overall usage statistics, engaging in internal marketing and promotional purposes, and improving product development and content;
- taking good faith steps to enforce Terms and Conditions or other agreements between you and Built;
- maintaining the security and integrity of the Site, the Products, the Services, and Built’s systems;
- complying with law, or with the good faith belief that such action is necessary to conform to the requirements of law; and
- protecting against fraud and potential fraud.
ACCESSING AND CORRECTING YOUR INFORMATION
The Sites, Products, and Services may contain links to other websites, including websites operated by non-affiliated or independent third parties. Please be aware that those sites may collect PI from or about you and Non-PI about your visit. These sites have not necessarily been reviewed by Built and are maintained by third parties over which Built exercises no control. Accordingly, Built expressly disclaims any responsibility for the privacy policies, information collection practices, content, accuracy of the information, and/or quality of products or services provided by or advertised on these third-party websites. Moreover, these links do not imply an endorsement with respect to any third party or any website or the products or services provided by any third party. You should review the privacy policies that are posted on any website you visit before using the website and providing PI to the website. Built is not responsible for the privacy policies or practices of any websites that may be mentioned in, or accessible from, the Sites.
CHILDREN UNDER THE AGE OF 13
The Products and Services provided by Built are not directed to or intended for use by persons under 13. Built does not knowingly collect any information from children under 13. If you become aware that your child is accessing the Site, Products, or Services, and is providing any information to Built, please contact us by emailing firstname.lastname@example.org. Built will take steps to remove any information provided by any child under 13 from its systems and terminate the account associated with such information.
CONFIDENTIALITY AND SECURITY
Information submitted via the Internet, including through a web page or email, is subject to interception or incorrect routing, and the Internet is not a fully secure communications channel. Please consider this prior to submitting any information to Built via the Site, Products, or Services. No method of transmission over the Internet, or method of electronic storage, is 100 percent secure. Therefore, while Built strives to use commercially acceptable means to protect your personal information, Built cannot guarantee its absolute security.
We restrict access to Personal Information collected about you through the Service to our employees, our affiliates’ employees, our authorized and trusted third-party service providers including, without limitation, our trusted third-party integrators who provide you with access to other products and services in addition to those provided by Built, or others who need to know that information in order to provide the Service to you or to conduct our normal business operations. While no website can guarantee security, we maintain appropriate physical, electronic, and procedural safeguards to protect your Personal Information collected via the Site or Service. We protect our databases with various physical, technical, and procedural measures and we restrict access to your information by unauthorized persons. We also advise all Built employees about their responsibility to protect customer data, and we provide them with appropriate guidelines for adhering to Built’s business ethics standards and confidentiality policies. We advise the implementation of data management and security policies and procedures by our trusted third-party service providers including, without limitation, our trusted third-party integrators who provide you with access to other products and services in addition to those provided by Built. While we implement these and other security measures on the Service, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective. We cannot guarantee the data management and security procedures and policies implemented by our trusted third-party service providers and integrators will never be defeated or fail. We cannot guarantee that such security measures will be sufficient, effective, or properly implemented, managed, or maintained by our trusted third-party service providers or integrators, nor can we control or enforce the implementation and use of such measures by such third-party service providers and integrators.
OUR OBLIGATIONS UPON A CHANGE OF CONTROL
INFORMATION FOR CALIFORNIA RESIDENTS
California residents may opt-out of Built disclosing personal information about them to third parties for their marketing purposes. If you are a California resident and do not want Built to disclose your PI to other companies for their marketing purposes, please contact Built by any of the ways described in the Contact Information section above. Additionally, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of PI the business shares with third parties for direct marketing purposes by such third parties and the identities of the third parties with whom the business has shared such information during the immediately-preceding calendar year. To request a copy of such information, please contact Built by any of the ways described in the Contact Information section above, and Built will respond within 30 days as required by law.
DO NOT TRACK (DNT) SIGNALS
Built does not respond to Do Not Track (“DNT”) signals. Some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of data collection through those technologies.
You can, however, make decisions about your privacy and the advertisements you receive. You can control whether companies serve you behaviorally-based advertising by visiting the Digital Advertising Alliance (“DAA”) Web page and using the DAA’s opt-out selection (located at http://www.aboutads.info/choices/).
Policy last modified November 13, 2018