PLEASE READ THIS PRIVACY STATEMENT AND NOTICE OF PRIVACY PRACTICES CAREFULLY.
CONTACT AND ELECTRONIC COMMUNICATION:
Address: 624 Grassmere Park, Suite 16, Nashville, TN 37211
- what PI of yours is collected from you through the Site, the Products and/or Services;
- how your PI is used by Built;
- with whom the PI may be shared;
- what choices are available to you regarding collection, use and distribution of your PI;
- the kind of procedures Built employs in an effort to hinder the unauthorized access, deletion, alteration, use or disclosure of information you provide to Built or by using the Sites, the Products and/or Services; and
- how you can correct any inaccuracies in the PI you provide to us by using the Site, the Products, and/or Services.
We collect two types of information from you when you use our Sites, Products, and Services. We collect PI and Non-PI which we describe below.
NON-PERSONALLY IDENTIFIABLE INFORMATION:
Built gathers certain broad, Non-PI about use of the Site, our Products and our Services, including, by way of example and without limitation, the number of unique visitors to the Site, the frequency with which you visit the Site and/or access the Products and Services, your public Internet Protocol (“IP”) address, your browser type, the referring or exit pages and URL’s related to traffic to our Site, the landing pages visited on our Site, and the pages viewed on our Site. Built looks at the data regarding use of the Site, Products and Services in summary form, rather than on an individual basis. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information. Built gathers this Non-PI data so it can learn, for example, which pages of the Site or functionality of the applicable Product or Service are the most and least viewed by visitors and which third-party websites are referring visitors to the Site, Product or Service, as applicable. The Non-PI data helps Built determine the extent to which visitors use certain parts of the Site, Products, and Services. In connection with these activities, Built may use the following standard technologies to collect information:
When you use our Products and Services or view content provided by Built on the Site, we automatically collect and store certain information in our server logs. This type of information includes details of how you used our Products or Services, IP address information described below, web pages that have been viewed by a visitor, data and time, domain type, device event information such as crashes, system activity, hardware, settings, browser type, browser language, the date and time of your request and referral URL.
- PIXEL TAGS:
Pixel tags, also known as beacons or clear GIFs, help Built better manage content on the Site by informing it of what content is effective. Pixel tags are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, pixel tags are embedded invisibly on web pages.
- IP ADDRESSES:
Built collects and analyzes traffic on the Site by keeping track of the IP addresses of its visitors. An IP address is the unique numeric identifier assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet service provider, your IP address can be used to identify the computer originating a message.
PERSONALLY IDENTIFIABLE INFORMATION:
Certain areas of the Site and functionality of Products and Services allow you to provide PI to Built. The PI that Built collects may include your name, phone number, e-mail address, Site username and password, date of log-in, social security number, and any other financial information (such as your income, assets, or debts) and other personal information provided by you in connection with your use of the Site, Products, or Services.
Built may also use your PI in other ways, such as to provide you with information about Products, Services and offers that may be of interest to you, to seek follow-up from you about your experiences with Built or as otherwise disclosed to you at the point of collection. You may withdraw your consent by using the "unsubscribe" link located at the bottom of such messages you receive from Built, or by contacting Built via firstname.lastname@example.org. In some instances, you may receive certain emails relating to your use of the Products or Services which do not have an unsubscribe link. These emails are generated as an integral part of the Products or Services, and you may choose to discontinue receiving these emails by discontinuing your use of the applicable Products or Services.
By submitting PI to Built, you give Built permission to receive it, review it, edit it, store it and use it in appropriate ways and settings.
RETENTION AND STORAGE OF PI:
Built will retain your PI for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of Built's relationship with you.
USE OF PI AND NON-PI:
In addition to any of the previously mentioned uses of PI and non-PI, Built may use your information collected on the Sites, Products and Services for such purposes as:
- helping to establish and verify your identity;
- activating and maintaining your account and general customer services;
- providing you with Products or Services or carrying out the transaction(s) you have requested or authorized;
- responding to your questions, inquiries, comments and instructions;
- improving the Site, Products and Services by solving technical problems, calculating overall usage statistics, internal marketing and promotional purposes, product development and content improvement;
- taking good faith steps to enforce Terms and Conditions or other agreements between you and Built;
- maintaining the security and integrity of the Site, the Products, the Services and Built's systems;
- compliance with law, or in the good faith belief that such action is necessary to conform to the requirements of law; and
- to protect against fraud and potential fraud.
ACCESS TO AND ABILITY TO CORRECT OR DELETE YOUR INFORMATION:
THIRD PARTY SITES:
The Sites, Products and Services, may contain links to other websites, including websites operated by non-affiliated or independent third parties. Please be aware that those sites may collect PI from or about you and Non-PI about your visit. These sites have not necessarily been reviewed by Built and are maintained by third parties over which Built exercises no control. Accordingly, Built expressly disclaims any responsibility for the privacy policies, information collection practices, content, accuracy of the information, and/or quality of products or services provided by or advertised on these third-party websites. Moreover, these links do not imply an endorsement with respect to any third party or any website or the products or services provided by any third party. You should review the privacy policies that are posted on any website that you visit, before using the website and providing PI to the website. Built is not responsible for the privacy policies or practices of any websites that may be mentioned on, or accessible from, the Sites.
CHILDREN UNDER 13:
The Products and Services provided by Built are not directed to or intended for use by persons under 13. Built does not knowingly collect any information from children under 13. If you become aware that your child is accessing the Site, Products, or Services and providing any information to Built, please contact us by emailing email@example.com. Built will take steps to remove any information provided by any child under 13 from its systems and terminate the account associated with such information.
SECURITY OF INFORMATION ON THE SITE:
Information submitted via the Internet, including through a web page or e-mail, is subject to interception or incorrect routing, and the Internet is not a fully secure communications channel. Please consider this prior to submitting any information to Built via the Site, Products, or Services. No method of transmission over the Internet, or method of electronic storage, is 100 percent secure. Therefore, while Built strives to use commercially acceptable means to protect your personal information, Built cannot guarantee its absolute security.
OBLIGATIONS UPON CHANGE OF CONTROL
CALIFORNIA PRIVACY RIGHTS:
This notification is required under California law. Under California law, California residents may opt-out of Built disclosing personal information about them to third parties for their marketing purposes. If you are a California resident and do not want Built to disclose your PI to other companies for their marketing purposes, please contact Built by any of the ways described in the Contact and Electronic Communications section above. Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of PI the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request a copy of such information, please contact Built by any of the ways described in the Contact and Electronic Communications section above, and Built will respond within 30 days as required by law.
California law also requires Built to disclose how it responds to your Web browser “do not track” signals or other mechanisms that provide you the ability to exercise choice regarding the collection of PI about your online activities over time and across third-party websites or online services. Built is also required to disclose whether other parties may collect personally identifiable information about your online activities over time and across different websites when you use the Sites. Do-Not-Track is a public-private initiative, http://www.w3.org/2011/tracking-protection/, that has developed a technical “flag” or signal that an end-user may be able to activate within their browser software to notify websites that they do not wish to be “tracked” by third parties as defined by the initiative. The initiative, however, has not reached a consensus as to exactly what technical or other actions those parties receiving the signal should take. As a result, Do-Not-Track has not yet been standardized and most websites, including Built, do not alter their behavior or change their services when they receive a “do-not-track” flag or signal. You can, however, make decisions about your privacy and the advertisements you receive. You can control whether companies serve you behaviorally-based advertising by visiting the Digital Advertising Alliance (“DAA”) Web page and using the DAA's opt-out: http://www.aboutads.info/choices/.
February 23, 2017